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Baby

New & featured

20% off

Carter’s Just One You & Little Planet by carter’s baby clothing*

30% off

Similac & Munchkin baby formula*

25% off

Aveeno & Johnson’s baby toiletries*

Up to 30% off

select baby gear & furniture*

Online only.

New

Classic meets new in red, white & blue for baby

Best-selling picks

The Baby Boutique

Premium gear, clothing & more. All in one place.

Best-selling clean baby essentials

Everything you want for baby, without chemicals you don’t**

Sponsored

New lower prices in Baby

Big baby news? It’s registry time

It’s easy to build, manage & share as you get ready for all the little firsts.

Baby Deals

$34.99($1.14/ounce)
reg $49.99 Sale
Similac 360 Total Care Non-GMO Infant Formula Powder - 30.8oz: Kosher, Halal, Gluten-Free, Mix
4.6 out of 5 stars with 1159 ratings
Highly rated
$8.99 - $49.99
$30 Target GiftCard with $100 diapers & wipes purchase
Millie Moon Luxury Disposable Diapers - (Select Size and Count)
Highly rated
$9.99 - $59.99
Lower price on select items
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Swaddlers Sensitive Disposable Diapers - (Select Size and Count)
Highly rated
$2.29 - $39.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Natural Care Sensitive Unscented Baby Wipes (Select Count)
$2.99 - $27.99
$30 Target GiftCard with $100 diapers & wipes purchase
Millie Moon Sensitive Wipes (Select Count)
$29.99 - $69.99
$30 Target GiftCard with $100 diapers & wipes purchase
Amore by Pampers Luxury Diapers - (Select Size and Count)
Highly rated
$3.49 - $44.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Sensitive Baby Wipes (Select Count)
Highly rated
$9.99($0.59/count)
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Little Swimmers Disposable Swim Diapers - Size 5-6 (Large) - 17ct
4.6 out of 5 stars with 3814 ratings
Highly rated
See price in cart
Graco 4Ever DLX 4-in-1 Convertible Car Seat
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
$18.89
reg $26.99 Sale
Similac Irish Farms Powder Infant Formula - 24.7oz: For Brain Development, Immune System Support
4.5 out of 5 stars with 95 ratings
Highly rated
$29.99($0.68/count)
$30 Target GiftCard with $100 diapers & wipes purchase
Goodnites Boys' Nighttime Bedwetting Disposable Underwear - Size S/M - 44ct: Hypoallergenic, Paraben-Free, Non-Toxic, Sulfate-Free
4.3 out of 5 stars with 1654 ratings
$5.69 - $36.99
$30 Target GiftCard with $100 diapers & wipes purchase
Disposable Diapers - up&up™ (Select Size and Count)
$0.99 - $51.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Cruisers 360 Diapers - (Select Size and Count)
Highly rated
$29.99 - $64.99
$30 Target GiftCard with $100 diapers & wipes purchase
Goodnites Boys' Nighttime Underwear - (Select Size and Count)
Highly rated
$49.99($1.77/ounce)
Buy 1 get 1 30% off Enfagrow infant & toddler formula
Enfamil NeuroPro Powder Infant Formula - 28.3oz: Brain Development, Immune Support, Non-GMO, Easy to Digest
4.8 out of 5 stars with 17754 ratings
$3.00 - $64.99
$30 Target GiftCard with $100 diapers & wipes purchase
The Honest Company Sensitive Clean Conscious Wipes
$9.99 - $56.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Little Movers Active Fit Diapers - (Select Size and Count)
Highly rated
$9.99 - $19.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Little Swimmers Disposable Swim Diapers - (Select Size and Count)
Shop all Baby Deals

Diapering & Potty

Highly rated
$9.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Splashers Disposable Swim Pants - (Select Size and Count)
Highly rated
$9.99 - $19.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Little Swimmers Disposable Swim Diapers - (Select Size and Count)
Highly rated
$8.99 - $49.99
$30 Target GiftCard with $100 diapers & wipes purchase
Millie Moon Luxury Disposable Diapers - (Select Size and Count)
Highly rated
$9.99 - $59.99
Lower price on select items
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Swaddlers Sensitive Disposable Diapers - (Select Size and Count)
Highly rated
$2.29 - $39.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Natural Care Sensitive Unscented Baby Wipes (Select Count)
$2.99 - $27.99
$30 Target GiftCard with $100 diapers & wipes purchase
Millie Moon Sensitive Wipes (Select Count)
$29.99 - $69.99
$30 Target GiftCard with $100 diapers & wipes purchase
Amore by Pampers Luxury Diapers - (Select Size and Count)
Highly rated
$3.49 - $44.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Sensitive Baby Wipes (Select Count)
Highly rated
$9.99($0.59/count)
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Little Swimmers Disposable Swim Diapers - Size 5-6 (Large) - 17ct
4.6 out of 5 stars with 3814 ratings
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
Highly rated
$29.99($0.68/count)
$30 Target GiftCard with $100 diapers & wipes purchase
Goodnites Boys' Nighttime Bedwetting Disposable Underwear - Size S/M - 44ct: Hypoallergenic, Paraben-Free, Non-Toxic, Sulfate-Free
4.3 out of 5 stars with 1654 ratings
$5.69 - $36.99
$30 Target GiftCard with $100 diapers & wipes purchase
Disposable Diapers - up&up™ (Select Size and Count)
$0.99 - $51.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Cruisers 360 Diapers - (Select Size and Count)
$9.99 - $56.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Little Movers Active Fit Diapers - (Select Size and Count)
Highly rated
$29.99 - $64.99
$30 Target GiftCard with $100 diapers & wipes purchase
Goodnites Boys' Nighttime Underwear - (Select Size and Count)
$3.00 - $64.99
$30 Target GiftCard with $100 diapers & wipes purchase
The Honest Company Sensitive Clean Conscious Wipes
Bestseller
$6.99
Desitin Maximum Strength Baby Diaper Rash Cream with Zinc Oxide - 4oz
4.8 out of 5 stars with 4894 ratings
$6.99
A+D Antimicrobial Hydrogel Diaper Rash Spray - 4oz
4.7 out of 5 stars with 99 ratings
Highly rated
$29.99($0.36/count)
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Swaddlers Sensitive Disposable Diapers - Size 0 - 84ct
4.8 out of 5 stars with 61716 ratings
Shop all Diapering & Potty

Nursing & Feeding

Bestseller
$44.99($1.60/ounce)
Kendamil Goat Infant Powder Formula - 28.2oz: Added Prebiotics, Omega-3 DHA, Easy to Digest, Brain Development
4.4 out of 5 stars with 2178 ratings
Bestseller
$39.99($1.42/ounce)
Kendamil Organic Infant Formula Powder - 28.2oz: Added Prebiotics, Grass Fed, Easy To Digest, Unflavored
4.6 out of 5 stars with 5484 ratings
$33.99($1.21/ounce)
Kendamil Infant Formula Powder - 28.2oz: Milk-Based, Added Prebiotics, Easy Digesting, Brain Development Focus
4.7 out of 5 stars with 5256 ratings
$34.99($1.14/ounce)
reg $49.99 Sale
Similac 360 Total Care Non-GMO Infant Formula Powder - 30.8oz: Kosher, Halal, Gluten-Free, Mix
4.6 out of 5 stars with 1159 ratings
$31.99($2.27/ounce)
Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed
4.6 out of 5 stars with 3594 ratings
$39.99($1.42/ounce)
Kendamil Goat Toddler Drink Powder Formula - 28.2oz: Standard Nutrition, Brain Development, Immune System Support
4.4 out of 5 stars with 381 ratings
$25.99 - $41.99
Bobbie Organic Original Infant Formula
Highly rated
$52.99($1.93/ounce)
Enfamil NeuroPro Gentlease Powder Infant Formula - 27.4oz
4.7 out of 5 stars with 20178 ratings
$27.99($0.99/ounce)
Kendamil Classic Toddler Powder Formula - 28.2oz: Brain Development, Growth Support, Immune System Support, Easy to Digest
4.5 out of 5 stars with 631 ratings
$9.99($0.42/fluid ounce)
Similac 360 Total Care Non-GMO Ready to Feed Infant Formula Bottles - 2 fl oz Each/12ct: Kosher, Halal, Gluten-Free
4.7 out of 5 stars with 1106 ratings
$77.99($2.81/ounce)
Enfamil Nutramigen LGG Hypoallergenic Powder Infant Formula - 27.8oz: Unflavored, Mixable
4.7 out of 5 stars with 7225 ratings
$18.89
reg $26.99 Sale
Similac Irish Farms Powder Infant Formula - 24.7oz: For Brain Development, Immune System Support
4.5 out of 5 stars with 95 ratings
Highly rated
$23.99($1.93/ounce)
Enfamil Gentlease Powder Infant Formula - 12.4oz: Gluten-Free, Easy to Digest, Milk-Based
4.8 out of 5 stars with 10396 ratings
Highly rated
$49.99($1.77/ounce)
Buy 1 get 1 30% off Enfagrow infant & toddler formula
Enfamil NeuroPro Powder Infant Formula - 28.3oz: Brain Development, Immune Support, Non-GMO, Easy to Digest
4.8 out of 5 stars with 17754 ratings
$28.46($1.42/ounce)
reg $33.49 Sale
Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO
4.5 out of 5 stars with 410 ratings
Highly rated
$27.99
Bobbie Organic Whole Milk Formula - 14.1oz: Infant, Gas & Immune Support, Eye Development, Easy to Digest
4.7 out of 5 stars with 4625 ratings
Bestseller
$1.29
Organic Banana Blueberry Oat Baby Food Pouch - 4oz - Good & Gather™: 8 Months and Up, 3rd Stage
4.8 out of 5 stars with 1192 ratings
$26.99
Similac Organic Powder Infant Formula - 20.6oz: Infant, Milk-Based, Brain Development, Immune System Support
4.7 out of 5 stars with 92 ratings
Highly rated
$4.99
Little Spoon Organic Kale Apple Curl Baby Puffs – 1oz: Age 6 Months & Up, Toddler Stage, Bag, Ready to Eat
4.8 out of 5 stars with 1039 ratings
Shop all Nursing & Feeding

Baby Toys

Highly rated
See price in cart
Skip Hop Baby Interactive Play Activity Center, 4mo+
Highly rated
$150.99
Lovevery The Play Gym: Encourages Color Recognition, Developmental Toys, Multiple Position Options, Multiple Textures
4.8 out of 5 stars with 3298 ratings
Bestseller
$6.59
Eric Carle Hungry Caterpillar Soft Book - White: Numbers, Sensory Development, BPA-Free
4.8 out of 5 stars with 489 ratings
Bestseller
$19.99
B. toys Rainbow Gumballs - Colors & Numbers Gumball Machine: Baby and Toddler Learning Toy, Fine Motor Skills Development
4.6 out of 5 stars with 483 ratings
Highly rated
$39.99
Baby Einstein Go Opus Go 4-in-1 Crawl and Chase Baby Learning Toy: Gross Motor Skills, Shapes and Colors, Numbers, Music
4.4 out of 5 stars with 330 ratings
Highly rated
See price in cart
Fisher-Price Glow & Grow Kick and Play Gym - Blue
4.5 out of 5 stars with 370 ratings
Bestseller
$35.99 - $37.99
Lower price on select items
Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine
Bestseller
$49.99
Little Tikes Spinning Seas Water Table
3.4 out of 5 stars with 1079 ratings
$28.99
Infantino Foldable Soft Foam Mat - Woodland: Sensory Development, Baby Learning Toy
4.3 out of 5 stars with 24 ratings
Bestseller
$8.23
Re-Play Assorted Teether Straws with Cleaning Brush - 4pk: Soft Silicone Rattles for Infants, Baby Teething Aid
4.6 out of 5 stars with 179 ratings
Highly rated
$139.99
Disney Baby Finding Nemo Sea of Activities Jumper: Plays Music, Freestanding, Maximum 25 Lbs Capacity
4.3 out of 5 stars with 1095 ratings
Highly rated
$44.99
VTech Stroll and Discover Activity Walker
4.8 out of 5 stars with 1231 ratings
Highly rated
$74.99 - $99.99
Lower price on select items
Baby Delight Alpine Deluxe Portable Bouncer
Bestseller
$3.99
Bright Starts Oball Shaker Toy: BPA-Free, Easy To Grip, Rattles
4.7 out of 5 stars with 1447 ratings
Bestseller
$26.49
was $29.49 New lower price
Bright Starts Playful Paradise Vibrating Baby Bouncer with Toys: Detachable Toy Bar, Machine Washable Seat Pad, Calming Vibrations, 3-Point Harness
4.1 out of 5 stars with 385 ratings
Highly rated
$31.99
Sophie la Girafe Teether: BPA-Free Sensory Development & Motor Skills Toy, Rubber Baby Teething Solution
4.4 out of 5 stars with 917 ratings
$14.99 - $16.99
Itzy Ritzy Traveler Learning Toy
$34.99
LeapFrog Touch & Learn Wooden Activity Cube
4.7 out of 5 stars with 321 ratings
$9.79
Itzy Ritzy Itzy Cool Water-Filled Baby Teether, 4th of July
4.9 out of 5 stars with 7 ratings
Shop all Baby Toys

Car Seats

$349.99 - $449.99
Lower price on select items
UPPAbaby Aria V2 Lightweight Infant Car Seat
$349.99
UPPAbaby Mesa V3 Infant Car Seat
Highly rated
See price in cart
Graco Turn2Me 3-in-1 Rotating Convertible Car Seat
$419.99 - $439.99
Chicco Fit360 ClearTex Rotating Convertible Car
$419.99 - $439.99
Evenflo Revolve 360 Extend All-in-One Rotating Convertible Car Seat
$449.99
Joie Ginger and Rue Travel System
Highly rated
See price in cart
Graco 4Ever DLX 4-in-1 Convertible Car Seat
$364.99
Evenflo Revolve 360 Slim 2-in-1 Rotational Convertible Car Seat
$249.99 - $279.99
Joie Saffron SI 4-in-1 Convertible Car Seat
Highly rated
$109.99
Chicco Kidfit ClearTex Plus High Back Booster Car Seat
$429.99
Britax Galaxy 360 Slim Rotating Convertible Car Seat with Swivel Smooth
$87.99 - $109.99
Lower price on select items
Baby Trend Hybrid SI 3-in-1 Combination Booster Car Seat with Side Impact Protection
See price in cart
Graco EasyTurn 360 Rotating Convertible Car Seat
$219.99
Graco Nautilus 2.0 LX 3-in-1 Harness Booster Car Seat - Hex: Steel Frame, Forward Facing, LATCH Compatible, 20.52 lbs
4.7 out of 5 stars with 374 ratings
Highly rated
$139.99
Graco Tranzitions 3-in-1 Harness Booster Car Seat
Highly rated
$199.99
Graco TriRide 3-in-1 Convertible Car Seat
Highly rated
$34.99
Graco TurboBooster 2.0 Backless Booster
Highly rated
$69.99
Graco TurboBooster 2.0 Highback Booster Car Seat
Highly rated
$127.99 - $159.99
Select items on sale
Safety 1st Grow and Go All-in-1 Convertible Car Seat
Shop all Car Seats

Toddler

$11.49 - $22.99
Buy 3, get 1 free on select beauty minis on select items
La Roche Posay Lipikar AP+M Triple Repair Body Moisturizing Cream Body and Face Moisturizer for Dry Skin with Shea Butter and Glycerin
$4.49 - $9.99
Vaseline Intensive Care Moisturizing Body Lotion with Cocoa Butter Cocoa Radiant
$2.79 - $5.49
Vaseline Cocoa Butter Healing Petroleum Jelly
Highly rated
See price in cart
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz
4.6 out of 5 stars with 2291 ratings
$9.33
Pipette Baby Shampoo + Wash Fragrance Free - 11.8 fl oz: Moisturizing, Basic Cleansing, Hypoallergenic, All Hair Types
4.6 out of 5 stars with 2300 ratings
$7.49($0.55/fluid ounce)
Cetaphil Baby Wash and Shampoo with Calendula, Tear Free and Hypoallergenic - 13.5 fl oz: Softening, All Hair Types, Daily Use, Liquid Form
4.7 out of 5 stars with 1548 ratings
See price in cart
Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz
4.6 out of 5 stars with 12469 ratings
Highly rated
$8.99($0.90/fluid ounce)
Boogie Bubbling Vapor Bath Mint Eucalyptus - 10 fl oz: Soothing Liquid, Contains Naturally Derived Ingredients, Bottle, For Normal, Oily, Sensitive
4.5 out of 5 stars with 336 ratings
Highly rated
$9.89($0.60/fluid ounce)
was $10.99 New lower price
Native Cashmere & Rain Strengthening Shampoo - 16.5 fl oz: For All Hair Types, Paraben-Free, Sulfate-Free
4.7 out of 5 stars with 1770 ratings
Bestseller
$3.74
reg $4.99 Sale
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 13.6 fl oz
4.7 out of 5 stars with 1714 ratings
Highly rated
$10.99($1.10/fluid ounce)
The Honest Company Sensitive Shampoo + Body Wash Fragrance Free - 10 fl oz: 2-In-1 Gel for All Hair Types, Daily Cleansing
4.6 out of 5 stars with 628 ratings
Bestseller
$5.24
reg $6.99 Sale
Johnson's Baby Body Pure Mineral Oil, Gentle & Soothing Massage Oil for Dry Skin - Original Scent - 20oz
3.6 out of 5 stars with 126 ratings
Bestseller
$4.19
Baby Oil - Aloe Vitamin E - 20oz - up&up™: Moisturizing, Dye-Free, Paraben-Free, Sulfate-Free
4.5 out of 5 stars with 1242 ratings
Highly rated
$8.29
Baby Dove Rich Moisture Baby Wash & Shampoo, Hypoallergenic and Tear-Free - 20 fl oz: Liquid, Pump Bottle, Sensitive and Dry Skin
4.7 out of 5 stars with 2318 ratings
$6.99($0.44/fluid ounce)
Mr. Bubble 2pk Twin Foam Soap - Blueberry/Original Bubble - 16 fl oz: Phthalate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
4.6 out of 5 stars with 160 ratings
Highly rated
See price in cart
Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz
4.7 out of 5 stars with 12991 ratings
$6.99
The Honest Company Refresh Conditioning Detangler - Citrus Vanilla - 4 fl oz: Sulfate-Free, Paraben-Free, All Hair Types, Daily Spray
4.6 out of 5 stars with 1800 ratings
$4.99
Bluey Happy Baby Bubble Bath - 32 fl oz: Basic Cleansing, Whole Body, Combination Skin, Raspberry Scent
4.2 out of 5 stars with 245 ratings
Highly rated
See price in cart
Aveeno Baby Daily Moisture Body Lotion for Delicate Skin with Colloidal Oatmeal & Dimethicone - 18 fl oz: Hypoallergenic, Dye-Free, Paraben-Free
4.7 out of 5 stars with 6536 ratings
Shop all Toddler

Formula

Bestseller
$44.99($1.60/ounce)
Kendamil Goat Infant Powder Formula - 28.2oz: Added Prebiotics, Omega-3 DHA, Easy to Digest, Brain Development
4.4 out of 5 stars with 2178 ratings
Bestseller
$39.99($1.42/ounce)
Kendamil Organic Infant Formula Powder - 28.2oz: Added Prebiotics, Grass Fed, Easy To Digest, Unflavored
4.6 out of 5 stars with 5484 ratings
$33.99($1.21/ounce)
Kendamil Infant Formula Powder - 28.2oz: Milk-Based, Added Prebiotics, Easy Digesting, Brain Development Focus
4.7 out of 5 stars with 5256 ratings
$34.99($1.14/ounce)
reg $49.99 Sale
Similac 360 Total Care Non-GMO Infant Formula Powder - 30.8oz: Kosher, Halal, Gluten-Free, Mix
4.6 out of 5 stars with 1159 ratings
$31.99($2.27/ounce)
Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed
4.6 out of 5 stars with 3594 ratings
$39.99($1.42/ounce)
Kendamil Goat Toddler Drink Powder Formula - 28.2oz: Standard Nutrition, Brain Development, Immune System Support
4.4 out of 5 stars with 381 ratings
$25.99 - $41.99
Bobbie Organic Original Infant Formula
Highly rated
$52.99($1.93/ounce)
Enfamil NeuroPro Gentlease Powder Infant Formula - 27.4oz
4.7 out of 5 stars with 20178 ratings
$27.99($0.99/ounce)
Kendamil Classic Toddler Powder Formula - 28.2oz: Brain Development, Growth Support, Immune System Support, Easy to Digest
4.5 out of 5 stars with 631 ratings
$9.99($0.42/fluid ounce)
Similac 360 Total Care Non-GMO Ready to Feed Infant Formula Bottles - 2 fl oz Each/12ct: Kosher, Halal, Gluten-Free
4.7 out of 5 stars with 1106 ratings
$77.99($2.81/ounce)
Enfamil Nutramigen LGG Hypoallergenic Powder Infant Formula - 27.8oz: Unflavored, Mixable
4.7 out of 5 stars with 7225 ratings
$18.89
reg $26.99 Sale
Similac Irish Farms Powder Infant Formula - 24.7oz: For Brain Development, Immune System Support
4.5 out of 5 stars with 95 ratings
Highly rated
$23.99($1.93/ounce)
Enfamil Gentlease Powder Infant Formula - 12.4oz: Gluten-Free, Easy to Digest, Milk-Based
4.8 out of 5 stars with 10396 ratings
Highly rated
$49.99($1.77/ounce)
Buy 1 get 1 30% off Enfagrow infant & toddler formula
Enfamil NeuroPro Powder Infant Formula - 28.3oz: Brain Development, Immune Support, Non-GMO, Easy to Digest
4.8 out of 5 stars with 17754 ratings
$28.46($1.42/ounce)
reg $33.49 Sale
Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO
4.5 out of 5 stars with 410 ratings
Highly rated
$27.99
Bobbie Organic Whole Milk Formula - 14.1oz: Infant, Gas & Immune Support, Eye Development, Easy to Digest
4.7 out of 5 stars with 4625 ratings
$26.99
Similac Organic Powder Infant Formula - 20.6oz: Infant, Milk-Based, Brain Development, Immune System Support
4.7 out of 5 stars with 92 ratings
Highly rated
$17.99($0.37/fluid ounce)
Enfamil NeuroPro Ready to Feed Infant Formula Bottles - 8 fl oz Each/6ct: Non-GMO Project Verified, Gluten-Free, Added Prebiotics
4.7 out of 5 stars with 8642 ratings
$44.99($3.57/ounce)
Enfamil Nutramigen LGG Hypoallergenic Powder Infant Formula - 12.6oz
4.7 out of 5 stars with 7043 ratings
Shop all Formula

Gear & Activity

$299.99 - $349.99
UPPAbaby Mamaroo Multi-Motion Baby Swing Smart Connectivity
$149.99
UPPAbaby Mira V1 Baby Bouncer and Rocker
Highly rated
See price in cart
Skip Hop Baby Interactive Play Activity Center, 4mo+
Bestseller
$64.99
Graco Pack 'n Play Portable Playard
$94.00
Wildbird Aerial Buckle Baby Wrap
Highly rated
$150.99
Lovevery The Play Gym: Encourages Color Recognition, Developmental Toys, Multiple Position Options, Multiple Textures
4.8 out of 5 stars with 3298 ratings
$299.99
Baby Trend Quest PLUS 3-in-1 Stroller Wagon - Madrid Green: All-Terrain Tires, Adjustable Handle, Steel Frame, Folds for Easy Transport
4.6 out of 5 stars with 306 ratings
Highly rated
$139.99
Disney Baby Finding Nemo Sea of Activities Jumper: Plays Music, Freestanding, Maximum 25 Lbs Capacity
4.3 out of 5 stars with 1095 ratings
Highly rated
$319.99
Jeep Wrangler Mojave All-Terrain 2- Seater + Stroller Wagon with Built-In Standing Board by Delta Children - Tan/Black
4.6 out of 5 stars with 57 ratings
Highly rated
See price in cart
Fisher-Price Glow & Grow Kick and Play Gym - Blue
4.5 out of 5 stars with 370 ratings
Highly rated
$49.99
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Discovery Play Gym
Highly rated
$27.99
reg $34.99 Sale
Swimways Sun Canopy Spring Float with Hyper-Flate Valve - Splash N Play: Infant Pool Lounger
4.5 out of 5 stars with 251 ratings
Highly rated
$21.99
reg $27.49 Sale
Swimways Sun Canopy Spring Float with Hyper-Flate Valve: Baby Pool Lounger
4.6 out of 5 stars with 286 ratings
Highly rated
$74.99 - $99.99
Lower price on select items
Baby Delight Alpine Deluxe Portable Bouncer
Bestseller
$99.99
Graco On the Go Zip DLX Travel Playard - Parker Gray
4.8 out of 5 stars with 189 ratings
Bestseller
$99.99
Baby Einstein Farm Explorers Jump and Learn Barnyard 2-in-1 Jumper
4.7 out of 5 stars with 70 ratings
$199.99
Graco DuetConnect LX Baby Swing - Wales
3.5 out of 5 stars with 350 ratings
Highly rated
$249.99
Jeep Evolve JXP All-Terrain 2-Seater Stroller Wagon by Delta Children - Green: Canopy, Adjustable Handle, Infant Car Seat Compatible
4.8 out of 5 stars with 44 ratings
Bestseller
$26.49
was $29.49 New lower price
Bright Starts Playful Paradise Vibrating Baby Bouncer with Toys: Detachable Toy Bar, Machine Washable Seat Pad, Calming Vibrations, 3-Point Harness
4.1 out of 5 stars with 385 ratings
Shop all Gear & Activity

Strollers

$749.99 - $899.99
Lower price on select items
UPPAbaby Cruz V3 Full-Size Stroller
$899.99 - $999.99
UPPAbaby Vista V3 Full-Size Stroller
$449.99
Joie Ginger and Rue Travel System
Bestseller
$329.99
Evenflo Pivot Modular Travel System with LiteMax NXT Infant Car Seat - Ebony Black
4.5 out of 5 stars with 83 ratings
Bestseller
$219.99
Baby Trend Passport Switch 6-in-1 Modular PLUS Travel System - Madrid Green: Folds for Easy Transport, Metal Frame, EVA Tires
4.2 out of 5 stars with 218 ratings
$459.99 - $499.99
Joie Nutmeg Travel System and Mint Infant Car Seat
$299.99
Baby Trend Quest PLUS 3-in-1 Stroller Wagon - Madrid Green: All-Terrain Tires, Adjustable Handle, Steel Frame, Folds for Easy Transport
4.6 out of 5 stars with 306 ratings
Highly rated
$319.99
Jeep Wrangler Mojave All-Terrain 2- Seater + Stroller Wagon with Built-In Standing Board by Delta Children - Tan/Black
4.6 out of 5 stars with 57 ratings
$369.99
Baby Trend Journey All-in-One Stroller to Wagon Travel System with EZ-Lift Pro Infant Car Seat - Cosmic Black
4.7 out of 5 stars with 110 ratings
Highly rated
$79.99
Jeep PowerGlyde Lightweight Stroller by Delta Children
$1,699.99
Bugaboo Donkey 6 Single to Double Side-by-Side Full Size Stroller
$239.99
Graco Verb Click Connect Travel System with SnugRide Infant Car Seat - Pink/Black: Maximum Stroller Weight 50 lbs, Folds for Easy Transport
4.1 out of 5 stars with 196 ratings
Bestseller
$15.19
Itzy Ritzy Itzy Breeze 3-Speed Stroller Fan with Rechargeable Battery and Easy Attach Design - Tan Bear
3.7 out of 5 stars with 141 ratings
Highly rated
$650.00
Doona Car Seat & Stroller
$589.99
Joie Ginger and Mint Latch Travel System
Bestseller
$26.99
Cosco Umbrella Stroller with Canopy - Teal: Maximum Weight Capacity 40 lbs, Ultra-Compact, Forward Facing Seat
3.7 out of 5 stars with 1344 ratings
Highly rated
$249.99
Jeep Evolve JXP All-Terrain 2-Seater Stroller Wagon by Delta Children - Green: Canopy, Adjustable Handle, Infant Car Seat Compatible
4.8 out of 5 stars with 44 ratings
$359.99
Graco Modes Pramette Travel System
$729.99 - $779.99
Evenflo Shyft Intuiti+ Travel System Featuring Revolve180 LiteMax NXT with Sensory Soothe
Shop all Strollers

Bulk Baby Essentials

Bestseller
$39.99($1.42/ounce)
Kendamil Organic Infant Formula Powder - 28.2oz: Added Prebiotics, Grass Fed, Easy To Digest, Unflavored
4.6 out of 5 stars with 5484 ratings
$33.99($1.21/ounce)
Kendamil Infant Formula Powder - 28.2oz: Milk-Based, Added Prebiotics, Easy Digesting, Brain Development Focus
4.7 out of 5 stars with 5256 ratings
Bestseller
$44.99($1.60/ounce)
Kendamil Goat Infant Powder Formula - 28.2oz: Added Prebiotics, Omega-3 DHA, Easy to Digest, Brain Development
4.4 out of 5 stars with 2178 ratings
$2.99 - $27.99
$30 Target GiftCard with $100 diapers & wipes purchase
Millie Moon Sensitive Wipes (Select Count)
$9.99($0.42/fluid ounce)
Similac 360 Total Care Non-GMO Ready to Feed Infant Formula Bottles - 2 fl oz Each/12ct: Kosher, Halal, Gluten-Free
4.7 out of 5 stars with 1106 ratings
$31.99($2.27/ounce)
Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed
4.6 out of 5 stars with 3594 ratings
$34.99($1.14/ounce)
reg $49.99 Sale
Similac 360 Total Care Non-GMO Infant Formula Powder - 30.8oz: Kosher, Halal, Gluten-Free, Mix
4.6 out of 5 stars with 1159 ratings
$27.99($0.99/ounce)
Kendamil Classic Toddler Powder Formula - 28.2oz: Brain Development, Growth Support, Immune System Support, Easy to Digest
4.5 out of 5 stars with 631 ratings
$8.04($0.25/fluid ounce)
reg $11.49 Sale
Similac 360 Total Care Advance Non-GMO Ready to Feed Infant Formula - 32 fl oz: Kosher, Halal
4.6 out of 5 stars with 422 ratings
$25.99 - $41.99
Bobbie Organic Original Infant Formula
Highly rated
$52.99($1.93/ounce)
Enfamil NeuroPro Gentlease Powder Infant Formula - 27.4oz
4.7 out of 5 stars with 20178 ratings
$31.99($0.94/ounce)
Gentle Premium Powder Infant Formula - 34oz - up&up™: Gluten-Free, Kosher, Hydrolyzed Protein
4.3 out of 5 stars with 525 ratings
$28.46($1.42/ounce)
reg $33.49 Sale
Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO
4.5 out of 5 stars with 410 ratings
Highly rated
$9.99($0.34/count)
was $10.99 New lower price
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Swaddlers Sensitive Disposable Diapers - Size 2 - 29ct
4.8 out of 5 stars with 61331 ratings
Highly rated
$2.29 - $39.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Natural Care Sensitive Unscented Baby Wipes (Select Count)
$39.99($1.42/ounce)
Kendamil Goat Toddler Drink Powder Formula - 28.2oz: Standard Nutrition, Brain Development, Immune System Support
4.4 out of 5 stars with 381 ratings
Highly rated
$49.99($1.77/ounce)
Buy 1 get 1 30% off Enfagrow infant & toddler formula
Enfamil NeuroPro Powder Infant Formula - 28.3oz: Brain Development, Immune Support, Non-GMO, Easy to Digest
4.8 out of 5 stars with 17754 ratings
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
Highly rated
$17.99($0.37/fluid ounce)
Enfamil NeuroPro Ready to Feed Infant Formula Bottles - 8 fl oz Each/6ct: Non-GMO Project Verified, Gluten-Free, Added Prebiotics
4.7 out of 5 stars with 8642 ratings
Shop all Bulk Baby Essentials

Baby Bath

Bestseller
$42.99
Frida Baby 4-in-1 Grow-With-Me Bath Tub: Drain Plug, Infant Head Support, Newborn Sling, Non-Skid Feet
3.4 out of 5 stars with 1596 ratings
$9.33
Pipette Baby Shampoo + Wash Fragrance Free - 11.8 fl oz: Moisturizing, Basic Cleansing, Hypoallergenic, All Hair Types
4.6 out of 5 stars with 2300 ratings
$7.49($0.55/fluid ounce)
Cetaphil Baby Wash and Shampoo with Calendula, Tear Free and Hypoallergenic - 13.5 fl oz: Softening, All Hair Types, Daily Use, Liquid Form
4.7 out of 5 stars with 1548 ratings
Bestseller
$8.29
Baby Dove Fragrance Free Moisture Baby Body Wash & Shampoo Hypoallergenic for Eczema-Prone Skin - 20 fl oz
4.7 out of 5 stars with 1589 ratings
Bestseller
$21.99 - $35.99
Tubby Todd All Over Ointment Jar -Fragrance Free
See price in cart
Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz
4.6 out of 5 stars with 12469 ratings
Highly rated
$16.99($0.94/fluid ounce)
The Honest Company Calm Shampoo + Body Wash - Lavender - 18 fl oz: Daily Use, All Hair Types, Paraben-Free
4.7 out of 5 stars with 805 ratings
Highly rated
See price in cart
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz
4.6 out of 5 stars with 2291 ratings
Bestseller
$4.94
reg $6.59 Sale
Aveeno Baby Eczema Therapy Soothing Oatmeal Bath Treatment for Relief of Dry, Itchy Skin - 3.75oz - 5ct
4.7 out of 5 stars with 816 ratings
Highly rated
See price in cart
Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz
4.7 out of 5 stars with 12991 ratings
Highly rated
$19.50 - $34.00
Mustela No Rinse Cleansing Baby Micellar Water
$9.79
Ubbi Interchangeable Bath Toys Round - Translucent 4pc
4.8 out of 5 stars with 43 ratings
$13.99
Baby Dove Rich Moisture Baby Wash & Shampoo, Hypoallergenic and Tear-Free - 34 fl oz: Liquid, Pump Bottle, Sensitive/Dry Skin
4.8 out of 5 stars with 1551 ratings
Highly rated
$19.99
The First Years Sure Comfort Deluxe Newborn-to-Toddler Tub with Sling - White: Drain Plug, Foam Insert, Max 25lbs Capacity
4.3 out of 5 stars with 792 ratings
Bestseller
$2.99
Baby Powder - Aloe Vera Vitamin E - 22oz - up&up™
4.6 out of 5 stars with 2041 ratings
$10.99($1.10/fluid ounce)
The Honest Company Calm Shampoo + Body Wash - Lavender - 10 fl oz: All Hair Types, Daily Use, Gel Form, Paraben-Free
4.6 out of 5 stars with 1136 ratings
Bestseller
$3.74
reg $4.99 Sale
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 13.6 fl oz
4.7 out of 5 stars with 1714 ratings
Highly rated
$23.99
Frida Baby Control The Flow Rinser - Sprayer
3.9 out of 5 stars with 263 ratings
Highly rated
$4.89($0.14/fluid ounce)
Mr. Bubble Extra Gentle Dye & Fragrance Free Bubble Bath 36-oz: Sensitive Skin, Basic Cleansing, Liquid Form
4.7 out of 5 stars with 1674 ratings
Shop all Baby Bath

Baby Clothing

Bestseller
$12.00
reg $15.00 Sale
Carter's Just One You® Baby Girls' 3pc Striped 4th of July Tank Top with Bodysuit and Bloomer Set - Ivory/Red
$12.00
reg $15.00 Sale
Carter's Just One You® Baby Girls' 3pc Tank Top with Bodysuit and Bloomer Set
Bestseller
$9.60
reg $12.00 Sale
Carter's Just One You® Baby 2pc Striped Surfboard T-Shirt and Shorts Set - Ivory/Blue
Bestseller
$8.58
Gerber Baby 4pk Short Sleeve Onesies Bodysuit - White
$8.80
reg $11.00 Sale
Carter's Just One You® Baby Boys' 2pk Long Sleeve Sleep N' Play Footed Pajamas
Bestseller
$9.60
reg $12.00 Sale
Carter's Just One You®️ Baby Strawberry Long Sleeve Robe - Pink: Midweight Terry Bath Wrap, Cotton-Polyester Blend, Machine Washable
4.7 out of 5 stars with 93 ratings
Bestseller
$9.60
reg $12.00 Sale
Carter's Just One You®️ Baby Duck Long Sleeve Robe - Gray: Midweight Cotton Polyester Bath Wrap, Animal Pattern
4.6 out of 5 stars with 48 ratings
$8.80
reg $11.00 Sale
Carter's Just One You® Baby Girls' 2pk Long Sleeve Sleep N' Play Footed Pajamas
Bestseller
$8.00
reg $10.00 Sale
Carter's Just One You® Baby 4pk Short Sleeve Bodysuit - White
$9.60
reg $12.00 Sale
Carter's Just One You® Baby Girls' 2pc Strawberry T-Shirt and Shorts Set - Pink
$14.00
Baby Girls' Floral Smocked Tank Top and Peplum Bloomer Set - Cloud Island™ Cream
$9.60
reg $12.00 Sale
Carter's Just One You® Baby Girls' 3pk Short Sleeve Bodysuit
$15.00
Baby Boys' 3pk Outerspace Long Sleeve Sleep N' Play Footed Pajamas - Cloud Island™ Blue/Brown
$15.00
Baby 3pk Moons Long Sleeve Sleep N' Play Footed Pajamas - Cloud Island™ Gray
Highly rated
$10.40
reg $13.00 Sale
Carter's Just One You®️ Baby Shark Long Sleeve Robe - Blue: Midweight Cotton Polyester Bath Wrap
4.9 out of 5 stars with 49 ratings
$9.60
reg $12.00 Sale
Carter's Just One You® Baby Girls' 2pc Striped Fruit Graphic 4th of July T-Shirt and Shorts Set - Blue/Ivory/Red
$7.20
reg $9.00 Sale
Carter's Just One You® Baby Boys' USA 4th of July Romper - Cream
$8.80
reg $11.00 Sale
Carter's Just One You® Baby Boys' 2pk Breakfast Long Sleeve Sleep N' Play Footed Pajamas - Ivory
Bestseller
$8.00
reg $10.00 Sale
Carter's Just One You® Baby Boys' 2pc Little Brother Top and Pants Set - Blue
Shop all Baby Clothing

Baby Gifts

$49.99
Boppy New Nursing Pillow
Highly rated
$229.99
Baby Brezza Formula Pro Advanced Formula Dispenser - White: Electric, Lead-Free, Volume 50, Safety Features
4.7 out of 5 stars with 45482 ratings
$266.39
reg $332.99 Sale
Momcozy Air 1 Ultra-Slim Wearable Electric Breast Pump Set: Double Pump System, Battery Powered, Includes Carrying Case
4 out of 5 stars with 693 ratings
Highly rated
$314.99
reg $349.99 Sale
Stokke Tripp Trapp High Chair with Tray - Wild Wood Natural
4.8 out of 5 stars with 333 ratings
$359.99 - $449.99
Lower price on select items
Chicco Bravo 3-in-1 Quick Fold Travel System
Bestseller
$42.99
Frida Baby 4-in-1 Grow-With-Me Bath Tub: Drain Plug, Infant Head Support, Newborn Sling, Non-Skid Feet
3.4 out of 5 stars with 1596 ratings
$8.80
reg $11.00 Sale
Carter's Just One You® Baby Boys' 2pk Long Sleeve Sleep N' Play Footed Pajamas
$12.99 - $44.99
$30 Target GiftCard with $100 diapers & wipes purchase
The Honest Company Clean Conscious Disposable Diapers - (Select Size and Pattern)
$9.99($0.42/fluid ounce)
Similac 360 Total Care Non-GMO Ready to Feed Infant Formula Bottles - 2 fl oz Each/12ct: Kosher, Halal, Gluten-Free
4.7 out of 5 stars with 1106 ratings
$16.99
Bibs Studio Collection Colour Jasmine Floral Latex Pacifier - 2pk
$1.39($0.01/fluid ounce)
1 Gallon Distilled Water for Babies - 128 fl oz - up&up™: Ready to Use, Purified Waters
4.4 out of 5 stars with 1389 ratings
Highly rated
$9.99 - $59.99
Lower price on select items
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Swaddlers Sensitive Disposable Diapers - (Select Size and Count)
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
Highly rated
$3.49 - $44.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Sensitive Baby Wipes (Select Count)
$5.69 - $36.99
$30 Target GiftCard with $100 diapers & wipes purchase
Disposable Diapers - up&up™ (Select Size and Count)
Highly rated
$199.99
Graco TriRide 3-in-1 Convertible Car Seat
Bestseller
$64.99
Graco Pack 'n Play Portable Playard
Highly rated
$274.99 - $299.99
Lower price on select items
Owlet Dream Sock - Smart Wearable Baby Monitor with Live Heart Rate & Oxygen Alerts
Highly rated
$29.99($0.36/count)
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Swaddlers Sensitive Disposable Diapers - Size 0 - 84ct
4.8 out of 5 stars with 61716 ratings
Shop all Baby Gifts

Nursery

Baby Safety

Highly rated
$4.99
Safety 1st Plug Protectors - 36pk: Non-Adhesive, Pressure-Mounted, Polypropylene Material
4.8 out of 5 stars with 1002 ratings
Bestseller
$7.49 - $13.99
Safety 1st Custom Fit All Purpose Adjustable Strap
$6.99
Safety 1st Cabinet Slide Locks - 4pk
4.3 out of 5 stars with 582 ratings
Bestseller
$19.99
Regalo Metal and Wood Adjustable Gate - Beige
3.6 out of 5 stars with 72 ratings
Highly rated
$59.99
Munchkin Toddler Safety Bed Rail: Metal, Nylon, 36" Width
4.3 out of 5 stars with 571 ratings
Highly rated
$52.99
Regalo Home Accents Super Wide Safety Gate: Pressure-Mounted, Walk-Through, 29-58 Inch Length, Metal Construction
4 out of 5 stars with 488 ratings
$29.99
Regalo Fabric Retractable Baby Gate - Gray: Hardware Mounted, Use in Doorways, Includes Mounting Kit
2.7 out of 5 stars with 214 ratings
Bestseller
$59.99
was $66.99 New lower price
V-Tech 5" Pan Tilt Video Baby Monitor with Adaptive Night Light: 2-Way Talk, Night Vision, Adjustable Tilt, 2.4 GHz Wireless
3.8 out of 5 stars with 124 ratings
$24.99
Toddleroo by North States 2-in-1 Supergate Secure Plastic
Bestseller
$8.99
Safety 1st Clearly Soft Corner Guards - 4pk
3 out of 5 stars with 230 ratings
Highly rated
$274.99 - $299.99
Lower price on select items
Owlet Dream Sock - Smart Wearable Baby Monitor with Live Heart Rate & Oxygen Alerts
$49.99
Hoovy Easy To Install Baby Car Camera Monitor with HD Real Time Video: Night Vision, Adjustable Tilt, High-Definition Screen
4 out of 5 stars with 50 ratings
$44.99
V-Tech 2.8" Battery Video Baby Monitor with Night Light: 2-Way Talk, 2.4 GHz Wireless Frequency, Battery Powered
3.9 out of 5 stars with 219 ratings
Highly rated
See price in cart
Safety 1st Lever Handle Lock
$89.99
V-Tech 7" Pan Tilt Video Baby Monitor with Adaptive Night Light: 2.4 GHz Wireless, 2-Way Talk, Temperature Reading, Night Vision
4.2 out of 5 stars with 105 ratings
$11.99 - $28.99
Safety 1st Secure-to-Explore Adhesive Locks
$59.99
Regalo 2-in-1 Play Yard and Baby Gate: Freestanding Design, 192 Inches Extended Length, Patio Use
4 out of 5 stars with 81 ratings
Highly rated
$199.99
Infant Optics Digital Video Monitor DXR-8 Pro: High-Definition 5" Screen, Interchangeable Lens, 2-Way Talk Feature
4.6 out of 5 stars with 1458 ratings
$179.99
Nanit Home 8" Display
4 out of 5 stars with 1017 ratings
Shop all Baby Safety

Pregnancy & Maternity

See price in cart
Vaginal Delivery Hospital Bag Must-Haves Collection
Bestseller
$6.59 - $13.29
Poise Daily Incontinence & Postpartum Panty Liners - Very Light Absorbency
$6.49($0.16/count)
Cora Organic Cotton Ultra Thin Panty Liners for Periods - Regular Absorbency - 40ct
4.2 out of 5 stars with 1653 ratings
Bestseller
$6.59
Poise Daily Incontinence Panty Liners - Very Light Absorbency 2 Drop - Long - 44ct
4.7 out of 5 stars with 5029 ratings
Bestseller
$6.59
Poise Incontinence Pads for Women - Light Absorbency - 3 Drop - Regular - 30ct
4.4 out of 5 stars with 3172 ratings
Highly rated
$3.49 - $3.79
Bigelow Tea Bags
Highly rated
$7.49($0.88/fluid ounce)
Palmers Cocoa Butter Formula Moisturizing Body Oil Cocoa & Shea - 8.5 fl oz
4.5 out of 5 stars with 1029 ratings
Highly rated
$10.59
Lansinoh Lanolin Nipple Cream for Breastfeeding - 1.41oz
4.6 out of 5 stars with 4495 ratings
$6.79($0.50/fluid ounce)
Palmers Cocoa Butter Formula Body Lotion Cocoa & Shea - 13.5 fl oz: Whole Body, Pump Bottle, Dry Skin
4.5 out of 5 stars with 535 ratings
Bestseller
$11.89 - $15.99
Lower price on select items
Frida Mom Disposable Postpartum Underwear Boy Shorts Briefs - 8ct
Highly rated
$12.89($0.21/count)
OLLY Essential Prenatal Multivitamin Gummies - Sweet Citrus - 60ct: Gluten-Free, No Artificial Colors, No Artificial Flavors
4.2 out of 5 stars with 1668 ratings
Highly rated
$13.99
Earth Mama Organic Nipple Butter for Breastfeeding - 2 fl oz: Moisturizing, Soothing, Petroleum-Free, Non-Toxic
4.7 out of 5 stars with 824 ratings
Bestseller
$6.70
reg $7.89 Sale
Tucks Medicated Hemorrhoidal Pads - 100ct
4.7 out of 5 stars with 178 ratings
Highly rated
$6.59
Poise Daily Incontinence Microliners - Lightest Absorbency - 1 Drop - Long - 50ct
4.6 out of 5 stars with 2122 ratings
$10.99 - $89.99
C-Section Hospital Bag Must-Haves Collection
$24.49($0.27/count)
Nature Made Prenatal with Folic Acid + DHA, Prenatal Vitamin and Mineral Supplement Softgels, USP Verified - 90ct
3.2 out of 5 stars with 404 ratings
Highly rated
$16.89($0.20/count)
OLLY Essential Prenatal Multivitamin Gummies - Sweet Citrus - 84ct
4.2 out of 5 stars with 1791 ratings
$10.49($0.52/count)
$5 Target GiftCard with 3 select menstrual care items
Cora Extra Heavy Overnight Pads with Wings Organic Cotton Topsheet - Ultra Thin - 20ct
4.6 out of 5 stars with 288 ratings
$6.29
Always Discreet Incontinence & Postpartum Incontinence Pads - Light Absorbency - 30ct
4.6 out of 5 stars with 1521 ratings
Shop all Pregnancy & Maternity

Baby Health

Bestseller
$10.99
Mommy's Bliss Gripe Water for Babies with Gas, Colic or Stomach Discomfort - 4 fl oz
4.4 out of 5 stars with 679 ratings
Bestseller
$11.29
Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30ct
4.6 out of 5 stars with 2533 ratings
$10.79($179.83/fluid ounce)
reg $11.99 Sale
Ddrops Baby Vitamin D 400 IU Organic Liquid Drops - 0.06 fl oz: Gluten-Free, Non-GMO, No Preservatives
4.6 out of 5 stars with 714 ratings
Bestseller
$14.99
Frida Baby NoseFrida Nasal Aspirator
4.5 out of 5 stars with 3555 ratings
$13.99($127.18/fluid ounce)
Mommy's Bliss Baby Organic Vitamin D Drops - 0.11oz (100 Servings): Liquid Form, 1 Package Quantity
4.6 out of 5 stars with 1269 ratings
$6.79($6.79/fluid ounce)
Tylenol Infant Dye-Free General Pain Reliever - Cherry - 1 fl oz: Oral Application, 160mg Acetaminophen, Liquid Form
4.8 out of 5 stars with 1388 ratings
Bestseller
$9.89
Mylicon Baby Colic Treatment Dye Free Drops - 1 fl oz
4.7 out of 5 stars with 1025 ratings
$9.89($9.89/fluid ounce)
Infants' Motrin Dye-Free Pain Reliever/Fever Reducer Liquid Drops - Ibuprofen (NSAID) - Berry - 1 fl oz
4.7 out of 5 stars with 169 ratings
$7.99($0.33/count)
Children's Motrin Dye-Free Pain Reliever and Fever Reducer Ibuprofen (NSAID) Chewable Tablets: Kids' Oral Relief, Grape Flavor - 100 mg
4.8 out of 5 stars with 534 ratings
$49.99
Frida Baby Ultra-Quiet Portable Nebulizer
3.9 out of 5 stars with 1162 ratings
Bestseller
$2.49
Safety 1st Fold-Up Nail Clippers - 2pk: Baby Care, Includes Nail Clippers
4.5 out of 5 stars with 1326 ratings
$35.99
Frida Baby Electric NoseFrida Nasal Aspirator - 5pc
3.8 out of 5 stars with 2260 ratings
$19.89($11.70/fluid ounce)
The Boogie Brand Micro-Mist Saline Inhaler - 1.7oz: Cold, Cough or Flu Treatment, Hypoallergenic, Alcohol-Free
4.4 out of 5 stars with 1476 ratings
Highly rated
$11.99
Boiron Camilia Bedtime Teething Relief for Babies- 30 Liquid Doses
4.8 out of 5 stars with 93 ratings
Highly rated
$34.99
Frida Baby Electric Nail Buffer - Baby Nail File, Nail Clippers + Trimmer Kit - 4 Buffer Pads, LED Light + Case
4.4 out of 5 stars with 830 ratings
$17.99($71.96/fluid ounce)
Kendamil Baby Probiotic Drops - 0.25 fl oz
4.4 out of 5 stars with 543 ratings
Bestseller
$5.99
Orajel Baby Drug-Free Daytime & Nighttime Cooling Gels for Teething - 0.18oz/2ct
4.5 out of 5 stars with 645 ratings
Highly rated
$48.99
Tubby Todd The Regulars 3-step Fragrance Free - 8.5 oz
4.6 out of 5 stars with 489 ratings
Bestseller
$6.99
Dr. Brown's Infant Soft & Safe Brush and Comb
4.9 out of 5 stars with 126 ratings
Shop all Baby Health

Baby Travel

$0.99 - $51.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Cruisers 360 Diapers - (Select Size and Count)
$9.99
Waterboy Hydration Sports Drink Trial Pack - 0.91oz/5ct: Non-Caffeinated, Non-GMO, Vegan, Electrolyte Mix
4.6 out of 5 stars with 1222 ratings
Bestseller
$35.99 - $37.99
Lower price on select items
Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine
Highly rated
$79.99
Graco Pack 'n Play On the Go Playard - Kaden: Portable Infant Bed, Travel Playard, 18.96 lb Weight
4.6 out of 5 stars with 1282 ratings
Highly rated
See price in cart
Fisher-Price Glow & Grow Kick and Play Gym - Blue
4.5 out of 5 stars with 370 ratings
Bestseller
$19.99
Yogasleep Nod Sound Machine and Night Light
3.8 out of 5 stars with 223 ratings
Highly rated
$49.99
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Discovery Play Gym
Highly rated
$24.49
was $26.99 New lower price
Momcozy Stroller Organizer Handbag: Compatible With Most Strollers, Canvas Material
4.7 out of 5 stars with 951 ratings
$39.99
Momcozy Noise Machine for Baby Sleeping with Night Light - White: Electric, Nature & White Noise, Sound Therapy
4.1 out of 5 stars with 133 ratings
Bestseller
$64.99
Graco Pack 'n Play Portable Playard
Bestseller
$39.99
Hatch Go Portable USB Sound Machine for Babies and Kids'
Highly rated
$25.00
5' x 5' ABC Floor Mat Set - 36pc - Gigglescape™: Multicolored Baby Playmat, Letters Pattern, Newborn and Up
4.5 out of 5 stars with 240 ratings
Highly rated
$18.99
Fisher-Price Calming Vibes Hedgehog Soother
4.6 out of 5 stars with 1594 ratings
Bestseller
$26.49
was $29.49 New lower price
Bright Starts Playful Paradise Vibrating Baby Bouncer with Toys: Detachable Toy Bar, Machine Washable Seat Pad, Calming Vibrations, 3-Point Harness
4.1 out of 5 stars with 385 ratings
Bestseller
$15.19
Itzy Ritzy Itzy Breeze 3-Speed Stroller Fan with Rechargeable Battery and Easy Attach Design - Tan Bear
3.7 out of 5 stars with 141 ratings
Bestseller
$11.59
Hoovy Inflatable Tummy Time Water Play Mat
3.8 out of 5 stars with 473 ratings
Highly rated
$18.99
Fisher-Price Calming Vibes Hedgehog Soother - Pink
4.6 out of 5 stars with 369 ratings
Highly rated
$12.99
Travel Changing Pad - up&up™
4.8 out of 5 stars with 34 ratings
$14.99
Infantino Simply Modern Booster Seat - Beige
4.3 out of 5 stars with 49 ratings
Shop all Baby Travel

Baby Boutique

$899.99 - $999.99
UPPAbaby Vista V3 Full-Size Stroller
$349.99
UPPAbaby Mesa V3 Infant Car Seat
$499.99
UPPAbaby Minu V3 Lightweight Travel Stroller
Highly rated
$150.99
Lovevery The Play Gym: Encourages Color Recognition, Developmental Toys, Multiple Position Options, Multiple Textures
4.8 out of 5 stars with 3298 ratings
Highly rated
$650.00
Doona Car Seat & Stroller
$1,699.99
Bugaboo Donkey 6 Single to Double Side-by-Side Full Size Stroller
$19.99($0.33/fluid ounce)
Noodle & Boo Baby Laundry Detergent for Sensitive Skin, Hypoallergenic Newborn Safe, Crème Douce - 60 fl oz
4.9 out of 5 stars with 271 ratings
$17.99
Noodle & Boo Newborn 2-in-1 Hair & Baby Body Wash, Tear-Free Gentle for Sensitive Skin - Crème Douce - 16 fl oz
4.9 out of 5 stars with 330 ratings
Highly rated
$314.99
reg $349.99 Sale
Stokke Tripp Trapp High Chair with Tray - Wild Wood Natural
4.8 out of 5 stars with 333 ratings
$469.99
Maxi-Cosi Sienna Modular Travel System - Ecru: Bassinet Reclining Seat, Adjustable Handle, Rubber Tires, 38.8 lb Weight
4.2 out of 5 stars with 94 ratings
$17.99
Noodle & Boo Baby Lotion for Newborn Sensitive Skin, Hypoallergenic Super Soft Moisturizer - Crème Douce: Moisturizing, Non-Toxic
4.9 out of 5 stars with 491 ratings
$199.99
Newton Essential Breathable Travel Crib - Sandstone
5 out of 5 stars with 8 ratings
$178.00 - $188.00
Wildbird Aerial Baby Carrier
$299.99 - $349.99
UPPAbaby Mamaroo Multi-Motion Baby Swing Smart Connectivity
Highly rated
$69.99
Lovevery Bath Set - 9pc
4.8 out of 5 stars with 169 ratings
$299.99
Delta Children Ari 4-in-1 Convertible Full-Size Crib
$23.99
Noodle & Boo Baby Bath and Massage Gift Set - 2pc
5 out of 5 stars with 7 ratings
$10.99
Itzy Ritzy Beaded Toy Straps - 2pk: Silicone, BPA-Free, Pacifier Clips
5 out of 5 stars with 18 ratings
$16.99
Itzy Ritzy Itzy Captain Steering Wheel Activity Bath Toy
5 out of 5 stars with 6 ratings
Shop all Baby Boutique

Baby Food

Baby Registry Ideas

Highly rated
$2.29 - $39.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Natural Care Sensitive Unscented Baby Wipes (Select Count)
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
Highly rated
$3.49 - $44.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Sensitive Baby Wipes (Select Count)
Highly rated
$3.59 - $45.49
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Aqua Pure Sensitive Baby Wipes (Select Count)
See price in cart
Aveeno Baby Daily Moisture Gentle Body Bath Wash & Shampoo - Lightly Scented - 18 fl oz
4.6 out of 5 stars with 12469 ratings
Highly rated
$5.69
A+D Baby Diaper Rash Ointment, Baby Protectant with Vitamins A and D - 4oz
4.8 out of 5 stars with 1265 ratings
Highly rated
$4.49($0.15/count)
Boogie Wipes Saline Nose Wipes Unscented - 30ct: Pull-Out Dispenser, Vitamin E, Hypoallergenic, Alcohol-Free
4.9 out of 5 stars with 5408 ratings
Bestseller
$129.99
Delta Children Adley 3-in-1 Convertible Crib
Highly rated
$19.99
The First Years Sure Comfort Deluxe Newborn-to-Toddler Tub with Sling - White: Drain Plug, Foam Insert, Max 25lbs Capacity
4.3 out of 5 stars with 792 ratings
Highly rated
$44.99
VTech Stroll and Discover Activity Walker
4.8 out of 5 stars with 1231 ratings
Highly rated
$9.99
Aquaphor Baby Healing Ointment - Advanced Therapy to Help Heal Diaper Rash and Chapped Skin - 3oz. Tube
4.8 out of 5 stars with 163 ratings
Highly rated
$31.99
Sophie la Girafe Teether: BPA-Free Sensory Development & Motor Skills Toy, Rubber Baby Teething Solution
4.4 out of 5 stars with 917 ratings
Highly rated
$3.19
Diaper Rash Ointment - 4oz - up&up™
4.1 out of 5 stars with 523 ratings
Highly rated
$4.49 - $11.89
Philips Avent Soothie - Green
Bestseller
$29.99
Munchkin Bright & Warm Wipe Warmer - White
3.8 out of 5 stars with 1611 ratings
Highly rated
$4.99
Safety 1st Plug Protectors - 36pk: Non-Adhesive, Pressure-Mounted, Polypropylene Material
4.8 out of 5 stars with 1002 ratings
$6.29($4.19/ounce)
Zarbee's Baby Soothing Chest Rub, Eucalyptus, Lavender & Beeswax - 1.5 oz: Dye-Free, Paraben-Free, Petroleum-Free
4.7 out of 5 stars with 1390 ratings
Bestseller
$41.99
Kolcraft Sleepy Little One Crib and Toddler Mattress: Firm Feel, 5" Thickness, Waterproof Cover, Continuous Coils
4 out of 5 stars with 912 ratings
Highly rated
$20.99
was $24.99 New lower price
Baby Einstein Glow & Discover Light Bar Tummy Time Toy: Sensory Development, Music, Illustrated Animals, Multiple Modes
4.5 out of 5 stars with 788 ratings
Shop all Baby Registry Ideas

For New & Expecting Parents

New Parent Services by Tot Squad

$25.00 - $100.00
Tot Squad Family Photography Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Motherfund Baby Registry Gift Card Services for Every Stage of Parenthood Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Prenatal Massage Gift Card Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad CPR & Baby Care Classes Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Infant Sleep Coaching Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Date Night Babysitting Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Maternity Clothing Rental Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Car Seat Installation & Safety Check with a CPST Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Breastfeeding Support & Consultation with a Certified Lactation Expert Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Doula Support Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Prenatal Fitness Classes Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Baby Feeding & Nutrition Support Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Parent & Me Support Groups Baby Registry Essentials Gift Card (Email Delivery)
$25.00 - $100.00
Tot Squad Parent Coaching Baby Registry Essentials Gift Card (Email Delivery)
Shop all New Parent Services by Tot Squad

Target Zero

$9.99
Raw Sugar The Grow Pro Shampoo - Passion Fruit + Marula - 16 fl oz: Vegan, Daily Use, Gel, Basic Cleansing
4.4 out of 5 stars with 86 ratings
$9.99 - $19.99
Tide Evo Original Laundry Detergent Tiles
Highly rated
$10.99 - $29.49
$5 Target GiftCard with 4 select personal care products
Dove Beauty Sensitive Skin Body Wash Pump 24hr Lotion-Soft Skin
Bestseller
$10.99($0.36/fluid ounce)
$5 Target GiftCard with 4 select personal care products
Dove Beauty Deep Moisture Body Wash Nourishes the Driest Skin
4.7 out of 5 stars with 10250 ratings
Highly rated
$3.99($0.15/fluid ounce)
$15 Target GiftCard with $50 household items purchase
Windex Original Blue Window and Glass Cleaner Spray - 26 fl oz
4.8 out of 5 stars with 1683 ratings
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
Bestseller
$29.99($0.50/count)
Lemme Purr Vaginal Probiotic Gummies - pH & Odor Support - Pineapple & Vitamin C - Pineapple Flavored - 60ct
4.4 out of 5 stars with 1778 ratings
$7.99($0.40/fluid ounce)
$5 Target GiftCard with 4 select personal care products
Dove Body Wash Antibacterial Care, Effectively Cleanses & Eliminates 99% of Bacteria - 20 fl oz
4.6 out of 5 stars with 2454 ratings
$7.99($0.40/fluid ounce)
$5 Target GiftCard with 4 select personal care products
Dove Sensitive Skin Body Wash Gentle Hypoallergenic Formula 24hr Lotion-Soft Skin - 20 fl oz
4.7 out of 5 stars with 7216 ratings
$5.69 - $36.99
$30 Target GiftCard with $100 diapers & wipes purchase
Disposable Diapers - up&up™ (Select Size and Count)
Bestseller
$39.99
Philips Norelco OneBlade 360 Face Rechargeable Men's Electric Shaver and Trimmer - QP2724/70
4.4 out of 5 stars with 3068 ratings
Highly rated
$11.99 - $19.99
$15 Target GiftCard with $50 household items purchase
All Unscented Free Clear for Sensitive Skin HE Liquid Laundry Detergent
Bestseller
$27.99($14.00/count)
Philips Norelco OneBlade 360 Replacement Blade - QP420/80 - 2pk: For All Hair Types, Face Use
4.5 out of 5 stars with 2914 ratings
$3.99($0.12/fluid ounce)
$15 Target GiftCard with $50 household items purchase
Palmolive Ultra Pure + Clear Liquid Dish Soap - Spring Fresh Scent - 32.5fl oz: Hypoallergenic, Dye-Free, Paraben-Free
4.4 out of 5 stars with 1127 ratings
Highly rated
$3.99 - $29.99
OLLY 3mg Melatonin Sleep Gummies - Blackberry Zen
Highly rated
$7.99
$5 Target GiftCard with 4 select personal care products
Dove Deep Moisture Body Wash Nourishes the Driest Skin 24hr Lotion-Soft Skin
$29.99($0.50/count)
Lemme Debloat Pre + Probiotic Gummies - Bloat Support & Digestion - Blackberry Flavor - 60ct
4.5 out of 5 stars with 1936 ratings
Bestseller
$29.99($0.50/count)
Lemme Sleep Gummies: Deep Slumber Aid with 5 mg Melatonin, Magnesium & L-Theanine, Certified Gluten-Free, Vegan Multivitamins, Berry 60ct
4.4 out of 5 stars with 1276 ratings
$2.59 - $12.49
Method Simply Nourish Body Wash
Shop all Target Zero

Clean Baby

Highly rated
$2.29 - $39.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Natural Care Sensitive Unscented Baby Wipes (Select Count)
Highly rated
$3.49 - $44.99
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Sensitive Baby Wipes (Select Count)
Highly rated
$4.29 - $65.99
$30 Target GiftCard with $100 diapers & wipes purchase
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic
$3.00 - $64.99
$30 Target GiftCard with $100 diapers & wipes purchase
The Honest Company Sensitive Clean Conscious Wipes
$12.49($4.16/fluid ounce)
Pipette Mineral Sunscreen Lotion Broad Spectrum - SPF 50 - 3 fl oz: Hypoallergenic, Paraben-Free, Vegan, Whole Body
3.9 out of 5 stars with 1037 ratings
Highly rated
$5.99 - $15.59
The Honest Company Alcohol Hand Sanitizing Wipes
Highly rated
$3.59 - $45.49
$30 Target GiftCard with $100 diapers & wipes purchase
Pampers Aqua Pure Sensitive Baby Wipes (Select Count)
$11.99($19.98/ounce)
Pipette Mineral Sunscreen Stick SPF 50 - 0.6oz: Paraben-Free, Sulfate-Free, Hypoallergenic, Zinc Oxide
4.4 out of 5 stars with 148 ratings
$5.99($0.35/fluid ounce)
Dapple Bottle & Dish Soap - Fragrance Free - 16.9 fl oz: Hypoallergenic, Dye-Free, Paraben-Free, Sulfate-Free
4.8 out of 5 stars with 3643 ratings
Highly rated
$17.59
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant - Dry Skin and Diaper Rash Ointment Jar - 14oz
4.8 out of 5 stars with 444 ratings
$29.99
$30 Target GiftCard with $100 diapers & wipes purchase
Kudos Chlorine Free Cotton-Lined Disposable Diapers
$2.99 - $7.99
$30 Target GiftCard with $100 diapers & wipes purchase
Freestyle 99% Water Baby Wipes, Fragrance Free for Sensitive Skin - Unscented(Select Count)
$9.33
Pipette Baby Shampoo + Wash Fragrance Free - 11.8 fl oz: Moisturizing, Basic Cleansing, Hypoallergenic, All Hair Types
4.6 out of 5 stars with 2300 ratings
$229.99
Chicco Fit3x ClearTex Ultra Slim All-in-One Car Seat
Bestseller
$21.99 - $35.99
Tubby Todd All Over Ointment Jar -Fragrance Free
$24.99
$30 Target GiftCard with $100 diapers & wipes purchase
Freestyle Total Chlorine Free 14x Better Absorption Hypoallergenic Baby Diapers(Select Size and Count)
$3.00 - $41.99
$30 Target GiftCard with $100 diapers & wipes purchase
Huggies Skin Essentials Baby Wipes - (Select Size and Count)
Highly rated
$16.99($0.94/fluid ounce)
The Honest Company Calm Shampoo + Body Wash - Lavender - 18 fl oz: Daily Use, All Hair Types, Paraben-Free
4.7 out of 5 stars with 805 ratings
Bestseller
$8.29
Baby Dove Fragrance Free Moisture Baby Body Wash & Shampoo Hypoallergenic for Eczema-Prone Skin - 20 fl oz
4.7 out of 5 stars with 1589 ratings
Shop all Clean Baby

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